Q&A with Adrian Hirst – CCO at SkinnyBrands
Q – WHAT WOULD YOU SAY SETS SKINNYBRANDS PREMIUM LAGER APART FROM THE REST?
A – SkinnyBrands is a market leader and an innovator. With credit to the founders they spotted a fantastic, untapped opportunity in the UK drinks market. SkinnyBrands are ahead of the game in terms of what people are beginning to demand from the alcoholic beverages they are drinking. We want to be the go–to lager within the freshly minted ‘lifestyle‘ category.
Q – WHY IS IT CALLED SKINNYBRANDS PREMIUM LAGER?
A – SkinnyBrands Premium Lager is ‘Skinny’ because it has 35% fewer calories than other premium lagers. On average that’s 72% fewer carbs! Just like you’d order a ‘skinny latte’ we’re now giving consumers the opportunity to order a SkinnyBrands Premium Lager
Q – WHY DID YOU BACK A COMPANY LIKE SKINNYBRANDS?
A – SkinnyBrands is fresh, new and exciting! It’s not afraid to be different and it’s determined to earn its place as the people’s choice! I can see real potential with this brand and the consumers are driving the movement, pushing us to be bigger and better which makes me feel like we’re onto something really special!
Q – WHAT MAKES SKINNY LAGER SO SPECIAL?
A – SkinnyBrands is first and foremost a great tasting Premium Lager, so that’s pretty special in itself! But we didn’t just stop there, Skinny is 4%, 89 Calories and still packs a punch with an IBU of 13! On top of all of that it’s also Gluten Free and Vegan! Skinny is the only Premium Lager on the market that ticks all of those boxes.
Q – ONE FACT BARTENDERS SHOULD KNOW ABOUT YOUR PRODUCT?
A – Just one?! We know that it’s so important to educate consumers and that means we need to educate the people who we call our extended family, the bartenders! We’ve made it super simple and put all of the key information on the back of our fonts, we call it our ‘font of knowledge’! But if there was just one phrase that we’d want bartenders to remember, it’s this – SkinnyBrands Premium Lager – 4% ABV, 89 Calories and Full Flavour. NEVER COMPROMISE
Q – WHAT ARE THE TASTING NOTES OF A SKINNYBRANDS PREMIUM LAGER?
A – SkinnyBrands Premium Lager is clean, crisp and refreshingly malty. Delicious!
Q -WHAT DO YOU THINK THE FUTURE LOOKS LIKE FOR SKINNYBRANDS PREMIUM LAGER?
A – SkinnyBrands future looks very bright! We are so excited to see the brand grow in 2020 and beyond! Stay tuned!
Interview conducted by SkinnyBrands Ltd.