SkinnyBrands Latest Evolution

SkinnyBrands Latest Evolution

SkinnyBrands founders Tom Bell and Gary Conway have worked incredibly hard for the past four years creating an exciting, ambitious and unique company which pushes the boundaries of the alcohol industry. They captured the essence of a new movement that was and still is gathering huge momentum. The need to innovate and pursue an emerging and growing trend fuelled the inception of SkinnyBrands Premium Lager. A clean, crisp and refreshingly malty premium lager, that’s full flavour, 4% ABV and 89 calories* whilst also being; vegan, gluten free and kosher.


Following rapid growth and development it was vital that large scale investment was secured to ensure the success and longevity of the company. Investment came in the form of Private Equity and Venture Capital backers. In May 2019 Private Equity Investor Mosaic joined the original investors and have taken a large stake in the company.

As part of the new structure the company appointed Chief Commercial Officer, Adrian Hirst and Chief Executive Officer, Mihai Albu to support the further development of the company.

As a result of the recent restructuring the founders, Tom and Gary, have decided to take a step back to allow the company to grow independently and to focus on pursuing new projects. The founders will remain as shareholders and continue to support the company strategically.

“From such humble beginnings, we have had an incredible few years and an exciting journey developing and bringing to market such a successful brand. I am immensely proud to see the business evolving into the next phase of growth and with such a bright future. I am now looking forward to continue to support the business strategically while pursuing new projects and developing my career.” – Founder Tom Bell

“As a result of the restructure at SkinnyBrands I can now exit and pursue other interests, we have achieved most of what we set out to do and leave the business in safe hands. I wish Mihai, Adrian and all the team the best going forward” – Founder Gary Conway

“Thanks to Tom and Gary SkinnyBrands is a fantastic company in an emerging category that will continue to add value to the beer market.  We are all very excited about the next chapter in the evolution of SkinnyBrands.  I would like to wish both Tom and Gary all the very best with their future careers.”- CEO Adrian Hirst

The company is dedicated to ensuring the long-term success of SkinnyBrands and is certain that the recent restructure will better equip the brand for the future.

The future is very bright for SkinnyBrands and we move forward with the founders blessing and their complete confidence that we will guide the company forward to bigger and better prospects.

SkinnyBrands wish Tom and Gary nothing but the greatest success in their next ventures.